Option One

The Strategy Engine.

A boutique team of performance creative strategists plugged into your brand. We write the briefs. Your editor ships. Performance compounds.

Book a Discovery Call
Who this is for

You already have a team. You're missing the layer above it.

You've got an editor. You've got a designer. Maybe a media buyer. You've got hours of raw footage sitting in a folder.

What you don't have is the strategy layer that turns all of that into a structured weekly testing system. The motivators. The angles. The brief that tells your editor exactly what to build and why.

That's where we come in.

What you get

What working with us looks like.

01
120 deliverables per month

10 fully-developed briefs per week × 3 format variations each. All built from your existing footage and AI assets.

02
Performance creative, not brand strategy

We live in CPA, ROAS, thumbstop ratio, and creative-to-revenue attribution. Not mood boards. Not award reels.

03
End-to-end ownership

Research, briefs, creator direction, testing frameworks, performance analysis. We review your editor's work, give feedback, and put the workflow system in place so every asset lands where it belongs.

04
Senior strategist on every account

No juniors. No account managers. You work with us directly, every week. Strategy team + ops manager behind us.

05
Live performance tracker

Briefs, tests, results. All in one shared sheet. No more "where are we on that?"

06
Embedded in your Slack

Daily presence. Anyone on your team asks a question, we answer. We're not a black box.

The system

One motivator × three format variations. Weekly.

That's the Andromeda framework. The same logic Meta's algorithm uses to find the right ad for the right user. Same motivator, three formats, every week. The algorithm gets enough variety to find winners faster.

Format mix is built around what's working from the latest Meta updates and adapts as the platform evolves.

Boring on paper. Devastating in performance.

Pick one
Motivator
Format A
Format B
Format C
The fit

We don't ghost. We don't get lazy in month three.

Onboarding

Within five business days of contract: customer reviews, ad-library audit, brand voice teardown, done. We agree on a launch date. Briefs start shipping the following week.

Weekly cadence

Briefs land in Notion on a fixed day. Your editor builds. We review the work, give feedback, ship next iteration. We can also help you set up a Notion workflow from scratch, or upgrade the one you've got.

Model

Monthly retainer + performance bonus on ad spend driven. We work with a handful of brands at any given time. If we take you on, you'll feel it.

On the record

"Oli has made some of our best performing ads over the last year or so, and that's outcompeting our internal team and multiple other agencies and contractors."

Kevin McQuiston
Co-Founder & CEO, The Earthling Co.
Honest check

This isn't for every brand.

The Strategy Engine works when:

  • You're a 7 to 8 figure DTC brand
  • You already have an editor (or designer) on the team
  • You've got raw footage sitting in a folder
  • You ship paid ads on Meta or TikTok every week

If you don't have a production team yet, The Production Engine is a better fit.

If you're under 7 figures, the math probably doesn't work yet. Focus on hitting that scale first.

We'd rather tell you that on the call than waste your retainer.

Want to see if we'd work well together?

30-minute discovery call. No hard pitch. We talk about where you are, where you want to be, and whether the system fits.

Book a Discovery Call