We make ads that don't smell like ads.

We're not an agency. We're three senior people running creative strategy across multiple DTC brands. Cross-brand intelligence. Weekly output. No juniors, no handoffs, no ramp-up.

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Creative strategy meets performance science.
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Performance Creative Strategy

We dig into customer reviews, ad libraries, and account data until we know your buyer's brain better than they do. Then we turn that into angles that convert.

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Briefs Built to Convert

Hook, script, format direction, CTA. Built to test, not to win awards. Ready to hand straight to your editor or creator.

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UGC Creator Sourcing (Add-On)

Once we validate an angle with AI or existing footage, we source and manage creators from our US + UK roster to scale winners with real faces.

How we actually work.

Most creative studios throw volume at the wall and call it strategy. We don't.

Each brief tests one motivator across three format variations. That's the Andromeda framework, the same logic Meta's algorithm uses to find winners faster. Same motivator, three formats, every week. Boring on paper. Devastating in performance.

And we're not running it in a silo. Because we run strategy across multiple brands at the same time, every brief is informed by patterns we're seeing right now, across the whole DTC creative landscape. What's converting in wellness shapes what we test in beauty. What's losing in accessories tells us what to skip in food. That's the edge a single in-house hire can't touch.

Three senior people. End-to-end ownership, every account. We don't outsource the thinking. We don't hand off to juniors. We embed in your team, brief your creators, and obsess over the data so you don't have to.

Receipts, not promises.
$11M+
Total ad spend across brands
10,000+
Creatives delivered
20+
Brands scaled
Brands we've worked with.
The Earthling Co. • Loop Earplugs • MERODA • NEUTROGENA • Alterme • Orion Sleep • Logically • CoCoBeauty • Carbinox • Objkts • The Earthling Co. • Loop Earplugs • MERODA • NEUTROGENA • Alterme • Orion Sleep • Logically • CoCoBeauty • Carbinox • Objkts •

"They've made some of our best performing ads over the last year or so and that's outcompeting our internal team and multiple other agencies and contractors. Reliable, fast, and easy to work with. If you need performance creative made by someone actively making winning ads in today's ad environment then I'd recommend working with Tok-Vibes."

The Earthling Co.
Kevin McQuiston, Co-Founder & CEO, The Earthling Co.
A small team that lives in ad libraries.

We're not an agency. We're three senior people who do this every day across multiple brands.

I lead every strategy personally. A second strategist supports weekly volume once the creative direction is locked in. An ops manager handles QA, delivery, and coordination, so nothing slips and I stay focused on strategy.

Whether you need the strategy layer or the full creative pipeline, the setup is the same: you get senior people, cross-brand data, and weekly output. No juniors. No handoffs. No ramp-up.

Every brand gets senior attention. Cross-brand pattern recognition, weekly volume, no juniors filtering the work.

LinkedIn oli@tok-vibes.com
Oli, Founder & CEO of Tok-Vibes
Oli
Founder & CEO
Lead Creative Strategist
Lil, Senior Strategist
Lil
Senior Strategist
Vitor, Senior Strategist
Vitor
Senior Strategist
Dexter, Creative Ops Manager
Dexter
Creative Ops Manager

What we own

Research, briefs, creator direction, testing frameworks, performance analysis. End-to-end.

What we don't do

Mood boards. Decks for decks' sake. Brand strategy without performance behind it. Junior account managers running your strategy.

Where we live

Meta and TikTok. Wellness, beauty, and lifestyle DTC. Mostly US, EU, and Dubai.

Off the clock

Some things don't scale. Reformer Pilates. Walks in the sun. Slow coffee mornings.

Let's build creative that actually converts.

30-min call. No hard pitch. We'll tell you straight if the system's right for your brand.

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