Case Study · 8-Figure Jewelry Brand

$1.98M spent. $4.05M returned.

An 8-figure jewelry brand plugged us into their in-house pod. We shipped over 1,000 ads on their behalf, drove 39,000+ purchases, and held ROAS at 2x across the whole account. Our top ad delivered $674K in revenue off $281K in spend.

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$1.98M+
Spent on our creative
2x
Blended ROAS held across the account
39,000+
Purchases attributed to our ads
$4.05M+
Conversion value generated
$674K
Top ad revenue (off $281K spend)
1,062
Ads shipped on the account
The Situation

An affiliate pipeline generating footage nobody was turning into scaled ads.

The brand had a serious affiliate program pumping out UGC-style footage every week. They also had an internal creative pod. What they didn't have was the strategy layer that could turn all that raw content into a repeatable testing system. Assets were sitting in folders. The pod knew what to make but not what to prioritize. CPAs were creeping.

They needed a team that could plug in, respect their existing setup, and build the ops around it.

Our Approach

Built the system that turned affiliate footage into ads that ship, weekly.

We plugged directly into the brand's pod as an extension of their team, not an outside vendor. Then we built the system underneath.

  • a fresh wave of concepts shipped every week, briefed against motivator research and organized so their editors always knew what was next
  • A testing framework so the pod could tell what to iterate, what to scale, and what to cut without waiting for a call
  • Tool recommendations across their workflow (brief templates, review handoffs, delivery structure) so nothing sat idle
  • Weekly performance reviews feeding directly back into next week's briefs

The affiliate footage stopped being a bottleneck and started being fuel.

The Result

$1.98M+ spent on our creative. $4.05M+ returned. 39,000+ purchases attributed. Blended 2x ROAS held across the entire account. Our single top ad delivered $674K in revenue off $281K in spend. The account never broke while scaling.

Sitting on footage that isn't converting?

The Creative Testing Engine works when you have creative assets and a team, but need the system that turns them into scaled ads on a weekly cadence.

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