Tulas came in after their previous creative partner stalled out. Two months later, one campaign was pulling $250K in spend at a 40% hook rate on the same system that ran Sprint 1.
$250,454 spent on a single campaign with a 40.07% hook rate. Same creative system that ran the test.
Two weeks in, the system had already hit KPI. $54,517 spent, 1.88x ROAS, $23.64 CPA. They renewed immediately.
Team member name blurred for privacy.
Ad creative wasn't compounding. Previous partner was shipping ad-hoc briefs with no testing framework. Budget wasn't the issue. The strategy layer was.
Mapped every angle that could drive a Tulas purchase from reviews, comments, competitor ad libraries, and cross-brand signals. Structured into a testing framework built on Meta's Creative Diversification Playbook: one motivator per concept, three structurally different format variations, shipped weekly. Meta rewards format diversity, not more hooks. That's the mechanic.
Sprint 1 hit numbers Tulas hadn't seen before. They renewed on the spot. Winners iterated, losers cut. By end of month two, one campaign was doing $250K in spend and still scaling.
The Strategy Engine works when there's a real product, real footage, and a team that can execute.
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