Case Study · 8-Figure Jewelry Brand

€1.74M spent. €3.6M returned.

An 8-figure jewelry brand plugged us into their in-house pod. Seven months later we'd shipped over 1,000 ads on their behalf, scaled monthly spend 24x in the first sprint, and held ROAS at 2x across the whole run.

€1.74M+
Spent on our creative
2.08x
Overall ROAS held for 7 months
34,633
Purchases attributed to our ads
€3.6M+
Conversion value generated
1,062
Ads shipped in 7 months
€278K
Top single ad spend
17
Ads scaled past €20K each
The scaling moment

Sprint 1 scaled monthly spend 24x. ROAS held.

We started with a small pilot in February to prove the system. It worked. So we opened the taps. March spend jumped from €27K to €642K in a single month while the account kept clearing profitable ROAS.

Then we held it. Seven months of scaled spend, consistent purchase volume, and ROAS never dropping below 1.8x. That's the difference between "we can scale ads" and "we can scale ads without breaking the account."

Feb 2026 · Pilot
€27K
2.36x ROAS · 714 purchases
Mar 2026 · Sprint 1
€642K
2.27x ROAS · 14,204 purchases
Jun 2026 · Sustained
€305K
2.05x ROAS · 5,760 purchases
The Situation

An affiliate pipeline generating footage nobody was turning into scaled ads.

The brand had a serious affiliate program pumping out UGC-style footage every week. They also had an internal creative pod. What they didn't have was the strategy layer that could turn all that raw content into a repeatable testing system. Assets were sitting in folders. The pod knew what to make but not what to prioritize. CPAs were creeping.

They needed a team that could plug in, respect their existing setup, and build the ops around it.

Our Approach

Built the system that turned affiliate footage into ads that ship, weekly.

We plugged directly into the brand's pod as an extension of their team, not an outside vendor. Then we built the system underneath.

  • 10 batches of concepts shipped every week, briefed against motivator research and organized so their editors always knew what was next
  • A testing framework so the pod could tell what to iterate, what to scale, and what to cut without waiting for a call
  • Tool recommendations across their workflow (brief templates, review handoffs, delivery structure) so nothing sat idle
  • Weekly performance reviews feeding directly back into next week's briefs

The affiliate footage stopped being a bottleneck and started being fuel.

The Result

€1.74M+ spent on our creative in 7 months. 34,633 purchases attributed. Overall 2.08x ROAS held across the entire run, including through a 24x scale-up from February to March. Nine ads pushed past €50K in individual spend. One hit €278K. The account never broke while scaling.

Sitting on footage that isn't converting?

The Strategy Engine works when you have creative assets and a team, but need the system that turns them into scaled ads on a weekly cadence.

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