AlterMe DNA came in with polished production files and no UGC pipeline. We built the whole thing from scratch: research, angles, creators, briefs, editing, delivery. Four winning creatives scaled past $100K each. The top one hit $571K.
Every ad in this list is under our creative strategy. The top scaler pulled $571,303 with a 39.53% thumbstop. Multiple ads clearing 45%+ hook rates.
Weight loss injections were dominating the conversation. Every DNA test brand was still selling on "know your genes." We went a different direction and built creative around women who tried GLP-1s and wanted a sustainable alternative. That single angle turned into some of the account's highest-scaling ads, including Shawn Nelson's GLP-1 H2 concept at $59K in spend with a 37% thumbstop, and Sarah Koz's Stop Guessing hook that alone hit $571K.
The GLP-1 angle was one of dozens we mapped from customer reviews, competitor gaps, and cross-brand signals before writing a single brief. That's where the difference actually gets made.
AlterMe DNA had high-production files and a solid brand, but zero UGC creative in the account. They needed someone to build the whole engine: creators, angles, briefs, editing, delivery, iteration. Not a freelancer here or there. A full pipeline running weekly.
We started with the research most agencies skip: customer reviews, comment threads, competitor ad libraries, and cross-brand signals from the other DTC accounts we run. Out of that came a stack of angles nobody in the category was working, GLP-1 being the standout.
From there we sourced creators, wrote every brief, managed production, handled editing, and shipped ready-to-launch creative into the account on a weekly cadence. Winners got iterated fast. Losers got cut. The pipeline never stopped moving.
The account scaled past $2M in spend on our creative. Four ads pushed past $100K each. The top ad hit $571K in spend at a 39.5% thumbstop. Sixty-seven ads landed above a 40% thumbstop rate, which is elite territory for any DTC account. Thirty-one different creatives crossed $10K in individual spend. The brand kept scaling the pipeline because the pipeline kept producing.
This is what the Production Engine looks like when it's fully embedded. If you need creators sourced, briefs written, editing handled, and ads shipped every week, let's see if there's a fit.
Book a Strategy Call →