Tok-Vibes · Now hiring
Creative Strategist
You've written ads that scaled. Has anyone ever shown you the numbers?
- Reports to
- Creative Director
- Type
- Full-time, exclusive
- Hours
- 8am – 4pm EST overlap
- Location
- Remote · LATAM/US preferred
- Comp
- $36,000 – $60,000/year
Who we are
Tok-Vibes is a creative strategy studio for 7 to 9 figure DTC brands. They hand us their ad account and their footage, and we hand back the creative that scales it. Between 60 and 120 unique ads a month per brand, built from research rather than guesswork. Some cut from existing footage, some built as AI ads, all of it direct response.
We're small on purpose. Everyone here owns brands, sees the spend, and knows whether their work worked.
That last part is the whole reason this job is different. Most strategists brief an ad, hand it over, and never find out what happened. No spend, no ROAS, no idea whether the angle carried it or the hook did. Here you'd be in the account weekly, and every brief you write gets read properly and you get told exactly why something is weak. That's the part that actually makes you better, and almost nobody gets it.
The role
You own the creative on 2 to 3 brands, around 25 to 30 batches a week.
A batch here is one concept, one motivator, built out in a few genuinely different formats. Some of the formats we use often: AI voiceover, lo-fi static, text-over-b-roll, AI ads, existing footage. Not one script with a few hooks stacked on it, because Meta reads that as the same ad anyway.
You research the customer until you can hear their voice, find the angle, write the brief, and stay on it through the edit until the ad is live and you can see what it did. You're not a copywriter handed a template. You decide what gets tested and why, and the account tells you whether you were right.
What you own
Five areas. The percentage is roughly where your week goes once you're up to speed, so you can see the shape of the job rather than guess at it.
35%
Briefing and scripting
- One concept, one motivator, a few distinct formats. Every batch, same structure.
- Hooks in six words or fewer. Every single time. Each one carries a number, a contradiction, a real customer pain, or a line that puts them in their future.
- Headlines that are genuinely potent, not placeholder text on top of a video.
- Briefs an editor can shoot from without asking you a single question. Visual direction, pacing, framing, all of it.
- You never send us your first draft.
25%
Research and angle development
- Mine reviews, Reddit, comments, and competitor ad libraries. Get obsessed with the buyer.
- Dig into the data and the psychology. Not just what they say they want, but why they actually buy. The specific reason someone opens their wallet at 2am, not the surface-level version of it.
- Build the motivator before you write the script, not after.
- Every single thing we test has a unique reason behind it. You can say what it is, out loud, in one sentence. "I felt like it" isn't a research method and it doesn't survive a sprint review.
20%
Edit review, same day
This is not admin. It is the job, and it's the one thing we'll chase you on more than anything else.
Your status · Edit Review
When a cut lands, it's yours and the clock is running. Turn it around the same day. Not tonight, not tomorrow morning. An edit sitting in your queue overnight is a batch that misses the week, and the client is paying for that week.
- Good → you set Approved - Prep Files and it moves to delivery.
- Not good → Edit Feedback with clear written notes, back to the editor.
- You own four statuses and never touch the others: Briefing, Brief Review, Edit Feedback, Approved - Prep Files.
15%
Reading the ad account
- Check your brands daily. You'll have access, and we expect you to use it.
- Know what's scaling, what's fatiguing, and what you're iterating next before anyone asks you.
- Bring the Creative Director a point of view, not a question.
5%
Learning from every batch
- Every batch goes into the ad roadmap with the reason we shipped it.
- We never ship a batch without a reason, and we always come back to learn from it.
- You own that loop on your brands. It's how a good strategist compounds instead of starting fresh every sprint.
Your numbers
Five things, reported weekly, before anyone asks. Agreed with you in week one, not handed down.
Winners is the one that matters. Your brands should produce new ads that actually work, every sprint. We don't hold you to a hit-rate percentage, because we ship high volume on purpose and a percentage would push you toward fewer, safer concepts. The count is what the client feels.
What great looks like
By week 3
Your first ad is live in the account, because your brief was clear enough that the editor executed it perfectly with no back and forth.
By month 2
Your client is happy, because the creative is getting results.
Your briefs go straight to production without the Creative Director rewriting them.
Every batch you've shipped has a documented reason and a documented learning.
By month 6
You're on 3 brands and holding them without being chased.
At least $100k in spend from ads you briefed.
You're the person other strategists ask about angles.
By month 12
You could run a brand end to end with no oversight, and you're helping set the standard for everyone who joins after you.
Experience and skills
Required
- Direct response. Not brand content, not organic social. You understand why people buy.
- A track record of ads that actually scaled, with proof. Ads Manager screenshots or a dashboard. You've briefed ads behind at least $50,000 in spend.
- You can show the brief or script you wrote alongside the final edited ad.
- You've taken direction on someone else's brand voice and hit it.
- You've written headlines that are genuinely potent, and you can show us them.
- You write like a human. We spot AI copy instantly and so does the customer.
- You use Claude Code every day to sharpen your craft, not to skip it. You know the difference.
- Your timezone genuinely allows 8am to 4pm EST, Monday to Friday.
A real plus
- You've done the EVOLVE course
- Meta Ad Library is already a tab you have open
- You've read Breakthrough Advertising, Scientific Advertising, or the Boron Letters
- You've used Motion, Foreplay, or Atria
- You've worked with AI ad formats
Who you are
- Obsessive attention to detail, especially on headlines and hooks.
- You don't send first drafts.
- Reliable. The batch lands when you said it would, every week, and nobody chases you.
- Fast on Slack. You don't go quiet. If you're stuck you say it, if you're done you say it.
- Curious. You dig into reviews before you write a word.
- Honest about gaps. "I don't know that yet" beats bluffing, every time.
- You want to get good, not just get paid.
Who this role is NOT for
- You want to keep five other clients and fit us around them. This is full-time and exclusive.
- You send your first draft and let someone else fix it.
- You think edit review is admin rather than the job.
- You go quiet for a day and reappear with an excuse.
- You run copy through ChatGPT and ship what comes out.
- You need a brief handed to you before you know what to do.
What you get
- You'll see the spend, the ROAS, and whether your work actually worked. Most strategists never do.
- Every brief gets reviewed and you get told exactly why something is weak. That's the part that compounds, and it's why most strategists plateau at the same rate for years.
- 2 to 3 brands with real budgets behind them, so more reps in a quarter than a year on one client.
- Autonomy over your schedule outside the overlap window. Nobody tracks your hours.
- Direct access to the Creative Director and the founder, not a manager three levels down.
How we work
Reliability
We don't just meet deadlines, we beat them. If something's going to be late, we say so before the deadline, not after.
Overcommunicate
Reply fast. Be present. Don't ghost. If you're stuck, say it. If you're done, say it.
Every test has a reason
We dig into the data and the psychology until we know why someone actually buys. Nothing gets tested because it felt good. If you can't say why we're testing it, it isn't ready to ship.
In love with the craft
We're not just good at this, we're obsessed with it. If ads aren't genuinely interesting to you, this will always feel like work.
And one rule
Do the right thing even when no one is watching.
How to apply
Send us:
- Ads you briefed that scaled, with proof of spend
- The brief or script you wrote for them
- The final edited ads
- Three to five headlines or hooks you've written that you're proud of
- A 2 to 3 minute video: who you are and why you'd be a good fit
- When you could start if you got an offer today
And one question in your own words: what's the last ad that stopped you scrolling, and what specifically made it work?
Write that yourself. We read a lot of AI copy and we clock it immediately. Three honest sentences beat a polished paragraph you didn't write.
Apply for this role