Alterme
NEUTROGENA
Orion Sleep
Alterme
NEUTROGENA
Orion Sleep
The buyer's actual language, pulled from reviews, Reddit, DMs, and competitor comments. Not personas. Verbatim quotes we can brief against.
Every testable hook and motivator, ranked by awareness level. We know what to test next and why, every sprint, without starting from scratch.
Why your product actually works, not just that it does. The receipt behind every promise, so the ad holds up under scrutiny.
Where your buyer is in the five levels, and what to say at each. Stops you spending a quarter talking to the wrong half of the market.
The sprint-by-sprint plan, so every batch builds on the last. We're never guessing what to test next or re-litigating the same angle.
Fractional creative strategy for brands with in-house production. We own the thinking. Your team ships.
Research, angles, briefs, testing roadmap, weekly performance reads. Senior strategic leadership without the full-time hire.
Strategy plus production, done-for-you. We turn footage you already have into launch-ready ads every week.
One-off sprint. Real creators. Mixed formats (UGC, statics, GIFs). Refuels your footage library.
Andromeda-friendly: the volume and diversity Meta's algo actually rewards.
Ad account deep dive, competitor mining, motivator research. We learn your brand's buyer brain.
Motivator-led, format-diversified, ready for your editor. No long ramps. No fluff.
Briefs every week. Performance reviews. Iterations on winners. The system compounds.
A hire gives you one person with one brand's data. We're three senior people running strategy across multiple brands. You get cross-brand intelligence, zero management, and output from week two. Structured as a 3-month engagement so the system has time to compound.
Yes. UGC is available as an add-on. The base package uses your existing footage to test and validate angles fast. Once we find winners, we can source creators to scale them.
Selective, on purpose. Enough brands to see patterns across accounts and compound what works. Few enough that yours gets real attention and your Creative Lead isn't juggling you against a dozen others.
No. We can run it done-for-you. Our in-house editors and designers turn your footage into launch-ready ads every week. If you already have a production team, we can also work alongside them. Your call.
Weekly cadence, built around what the account is telling us. Monday we read what shipped last week, what scaled, what fatigued. Wednesday new briefs go out, each tied to a specific hypothesis from Monday's read. Winners get iterated, losers get cut. The thinking leads, the volume follows.
We specialize in Meta (Facebook & Instagram) and TikTok. The two platforms that drive the majority of performance for DTC brands. Our creative is built specifically for each platform's format and audience behavior.
Monthly retainer + performance bonuses tied to ad spend on our creatives. We work with brands spending $50K to $500K+ per month on ads. Pricing is scoped on the strategy call once we understand your account, footage, and testing needs.
30-min call. No hard pitch. We'll tell you straight if the system's right for your brand.
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